NVE, the NVE logo, and IsoLoop are registered
trademarks of NVE Corporation. Other NVE trademarks include AT-MRAM,
GMR Switch, and GT Sensor.
The NVE Name and Logo
NVE stands for Nonvolatile Electronics. Nonvolatile
refers to memories that retain data even when power is removed. The three
stripes in the NVE logo are spaced from, but coupled to, the E
for Electronics, suggesting the electron spin-coupling quantum
effect that enables spintronics.
The stylized NVE letters and NVE Corporation
text are set in Helvetica typeface. Helvetica was introduced in 1957; its name
is derived from the Latin name for Switzerland. The 50th anniversary of the
font was celebrated in 2007 with an exhibition
at the Museum of Modern Art in New York. Other iconic logos set in the
same typeface include Microsoft, 3M, and American Airlines.
The NVE logo is Pantone 293 blue. NVEs blue follows the State of Minnesotas
official color scheme (Minnesota is from a Dakota word meaning sky-blue
water). It is also the primary color in the official branding style of Hennepin
County, which is where NVE is headquartered. Other logos using the same shade
of blue include BMW, Ikea, and FORTUNE Magazine. Blue is said to represent knowledge,
power, integrity and purpose. It is brilliant, dynamic and innovative.
NVE printed materials mirror its logos clean, classic look.
Titles and headings are generally set in Helvetica to match the logo. The
preferred body text font is Times, which was commissioned by the Times of
London in 1931 and has been popular ever since.